Think about the many devices and channels your customers use today and the barrage of marketing messages coming across them. It’s overwhelming. How do you break through to meaningfully engage with customers, keep them loyal, and increase incremental revenue?
Finding ways to stand out from entrenched competitors and innovative upstarts is becoming increasingly difficult. Traditional offerings and marketing continue to decline. At the same time, your customers and employees face a host of evolving and confusing cyber threats that can quickly derail their lives. That, no doubt, partially explains why 79 percent of consumers prefer to do business with companies that provide identity monitoring services, according to a GfK Survey.
Yet the complexity of threats requires more than monitoring. Additionally, most identity and data protection service offerings haven’t kept up with the times and consumers’ expectations about self-service. At this intersection of evolving threats and customer needs lies a rare opportunity for you to establish a new type of valuable and ongoing engagement with customers.
In this article, we’ll explore this new opportunity for protecting and engaging your customers, examining:
- Technology’s impact on customer interactions and loyalty
- The tight correlation between security engagement and risk
- Why it’s time for a new identity and data defense solution model
- How a marketplace approach to identity management, privacy and cyber security can help you regularly engage customers, improve loyalty and grow revenues
Technology’s impact on customer interactions and loyalty
Today, most engagement is technologydriven, and customers expect nearly instantaneous responses for any type of query or request.
The tight correlation between security engagement and risk
It’s not just technology that has been evolving rapidly over the years. We’ve also seen a corresponding progression in the sophistication and types of identity and data fraud.
Why it’s time for a new identity and data defense solution model
We recognized the growing potential of cyber and identity protection services as a unique opportunity for ongoing necessary engagement. That’s why we took a step back and reconsidered everything from the changing threat landscape to changing customer preferences and began working on an innovative approach for organizations to engage customers.