The insurance industry today is poised for a paradigm shift in the way that technology is deployed to provide products and services to customers. This has primarily been driven by changing business needs and the innovations brought about by myriad insuretech firms, leading to an inevitable shift towards adopting the new digital innovations.
Analysts have forecast significant investments geared towards the digitalization of the industry and expect such investments to continue pouring in for several years. It is also expected that an increasing number of new insurance companies will be driven by technology companies to bring better products, services, and customer service in the insurance industry.
A forward-looking plan of action, sufficient operational flexibility, an effective implementation strategy, and a willingness to adopt digital disruptions in every aspect of their organization – those insurers that have all of the above can position themselves to leverage the impending digital disruptions to propel their organization to the very forefront of the industry.
DEALING WITH THE DIGITALIZATION OF THE INSURANCE INDUSTRY
These adopters of digital technology will have a clear upper hand against their competition. Suitably equipped to cut costs and design more attractive offerings, the digital insurance carriers are sure to acquire a whole new set of customers, thus increasing market share. Those who fail to quickly adopt the new technologies, on the other hand, will struggle to maintain their competitive positions in the midst of a customer-centric, price-sensitive market.
Data has always been at the center of the insurance industry, and despite the changes that are to come, data will continue to be the focal point of the industry. In fact, it’s set to play a bigger role to play than ever before.
The continued criticality of data in the insurance landscape is ensured by carriers’ need for information-driven strategies in the digitalized business scenario. They’ll have to leverage data as an asset, enabling automated decision-making in critical business processes, in order to thrive. This, in turn, is why a digital business technology platform – one that incorporates information management and analytical capabilities – will become a necessity in the future.
Without a system in place to support the analytics and reporting needs of the business, decision-makers may be left with no choice but to rely on conventional time-consuming manual processes those are more qualitative rather than quantitative in nature. This is bound to cause serious repercussions for the organization, ultimately resulting in missed opportunities and loss of competitiveness.
According to a Gartner study, the two following technology platforms are essential for any digital business:
- Data and analytics platform – This platform should consist of data management programs and analytics applications to enable data-driven decision making
- Ecosystems platform – This platform’s role should be to support the creation of and connection to external ecosystems, marketplaces, and communities